If you find yourself writing the words “We’re delighted/proud/passionate” in quotes, delete them. Journalists don’t give two hoots about how pleased you or your clients are. All they want to know is what you’re doing to please or support their readers.
![](https://www.bigfishtraining.net/pluginfile.php/48/course/overviewfiles/how-to-write-quotes-that-journalists-will-actually-want-to-use.png)