If you find yourself writing the words “We’re delighted/proud/passionate” in quotes, delete them. Journalists don’t give two hoots about how pleased you or your clients are. All they want to know is what you’re doing to please or support their readers.
After nearly twenty years working in public relations, I've seen my fair
share of crises. From websites getting hacked to staff leaking internal
emails, from companies caught up in the dot-com crash to health
concerns over parabens in cosmetics.
When everything in your life is screaming "I NEED ATTENTION NOW!", no time management tool, mobile app, project management system, wall planner, organiser or 'to do' list is going to help. What you need is a reality check.
